About the client
IGEM is the Institution of Gas Engineers & Managers. It is a chartered professional body, licensed by the Engineering Council, serving a wide range of professionals in the UK and international gas industry. IGEM has a range of membership grades from students to qualified professionals benefiting from membership services, events and a comprehensive set of technical standards.
Develop a strategy and plan for optimising a key member grade.
What we've done
The first step was to carry out quantitative and qualitative research with IGEM member and with employer and client groups to gather their views on how the member grade should develop. We them worked closely with the IGEM team to develop a framework for a new member value proposition for the member grade, including benefits, pricing, key message and communications.
Contact us to find out how we can help your membership organisation in terms of strategy, research and marketing communications.