About the client
The Internet Advertising Bureau (IAB UK) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.
The objective of the booklet is to be more proactive and create a new narrative with existing and, critically, prospective members. Ultimately it is designed to drive member acquisition in a changing competitive landscape.
What we've done
We have produced a printed membership booklet with high production values that really positions IAB UK as the leading voice for digital advertising. An interactive PDF version available to download and email compliments the printed copies. The copy is clear, concise and consistent and focuses on the organisation's key messages, which we developed with the in-house team.
Contact us to find out how we can help your membership organisation in terms of strategy, research and marketing communications.