Carrying out market research in a structured, planned and strategic way ensures you maintain up-to-date knowledge of your members and your sector.
This includes using market research to better understand the marketplace in which you and your members operate and the behaviour and attitudes of competitors, members and prospects. Knowledge gives your membership organisation a competitive advantage.
Our market research services include:
- Helping membership organisation define their research objectives
- Carrying our competitor and market analysis and appraisals
- Research planning
- Questionnaire development
- Providing use of online survey platforms
- Recruitment to focus groups and in-depth interviews
- Moderation of face-to-face focus groups and in-depth interviews
- Coding of research results
- Graphical presentation of research results
- Analysis, commentary and recommendations
- Publication of research results for external distribution
The starting point is to understand your needs, objectives and budgets.