Strategic marketing defines your organisation’s overall direction of travel and informs how you approach your markets. It helps develop competitive advantage and differentiation over the medium to long-term through: 

• Carrying out a strategic review

• Analysing where you are right now, including your markets and competitors, your strengths and weaknesses, your opportunities and threats  

• Assessing your brand, then managing it, possibly refreshing it and maybe replacing it

• Setting realistic goals and the objectives needed to meet them  

• Segmenting and targeting your audiences, so you know who you’re marketing to 

• Developing core communications, including positioning and voice, your value proposition and key messaging 

• Creating marketing and business development plans

Contact us to find out how we can help with your organisation's strategic marketing.