About the client
FAAM is the professional body for those working in the asbestos industry. It’s your natural home. The Faculty of Asbestos Assessment & Management (FAAM) is part of BOHS - the chartered society for worker health protection. FAAM’s primary goal is to raise the standard of professional competence and ethics through its members.
BOHS set up their asbestos faculty in October 2017 with an initial membership drive. We were approached to advise the senior team regarding a second membership drive, develop a strategy and plan and then help implement it.
What we've done
Using an evidence based generated through qualitative and quantitative research, we have developed personas and audience strategies, messaging and activity plans. This includes email marketing, social, SEM and collaboration with other organisations to reach their constituencies.
Contact us to find out how we can help you increase performance through more effective communications and engagement.