Good communication engages your audiences, informs them, entertains them and makes them want to come back. But you need something to say, so we always start with a content strategy. This helps plan content with substance and structure.
Communications become consistent, meaningful, usable, easily found and shared. We use our copywriting and graphic design skills to create marketing material delivering your key messages across print, social, websites and apps, blogs, emails and events. We help you maintain your content with a pipeline of updates and audits and manage it through data analytics and user satisfaction via calls to action, feedback loops and research.
Encouraging and enabling engagement helps retain clients and members, it ensures your key messages are delivered, increases event attendance, presents income opportunities, and so on. But don’t expect it or force it. Some clients and members and prospects may not wish to actively engage with you. This does not mean they are not interested.
Combining market research and communications helps you understand your audience’s engagement needs and wants – levels, typologies, technologies, etc. Then make sure engagement opportunities are easily accessed and understood, for example if you send out an invitation, make sure people can respond quickly and easily in an unambiguous way.
Contact us to find out how can help you develop strategies and campaigns designed to communication with and engage your audiences in the most appropriate way.