A strategy clarifies the purpose of an organisation and defines its overall direction of travel and its goals - generalist, long-term aspirations.
A marketing strategy sets out the framework through which we implement different activities to strategic goals. These activities have short to medium-term, timetabled and measureable objectives.
A marketing plan is an action list of the things we need to do in order to meet our objectives.
Our strategies have improved retention, generated income, added products and services and raised the profile of our clients.
In all case our strategic advice is bespoke, completely confidential and based on our experience working with many types of clients.
Our strategic advice covers the following areas:
In many case our work extends to the essential task of implementing the strategies and plans we help develop.
Contact us to find out how we can help you plan ahead.