About the client
Clay Architecture is a family practice with longstanding clients. They trust in the team’s ability to deliver viable, innovative architectural solutions, often on difficult, complex and challenging sites. The practice is tenacious, obsessed with the detail and has a deep sense of place and of history.
Clay Architecture’s brand identity and communications design - in advertising, brochures, website - was looking tired and didn’t position the practice effectively. As is the case with architectural practices, the directors had been focussing on the day-to-day of running their business and the marketing of this architectural practice based in Kent was overlooked. We were approached by the directors to create a new visual identity and a marketing strategy and plan to help grow the practice.
What we've done
We have created a new logo and visual identity assets for Clay Architecture. And we’re now implementing his across all communications design, including a new website in conjunction with their existing web design company HD Create.
Having developing a marketing strategy and plan with the directors, we're now helping to implement it. Our focus in on creating compelling visual and written content. We'll then work with the in-house team to engage their audiences with this content through social media, PR, by entering awards and competitions and through their new website.
Following this link to another architecture marketing case study about our work for MSMR Architects.
Following this link to more information about our architecture marketing experience and services.
Following this link to visit our blog and read our tips for marketing an architectural practice.
Contact us to find out how we can help you increase performance through more effective communications and engagement.