About the client
The International Business Structuring Association (IBSA) is the worldwide community for practitioners dealing with international business structuring and regulatory compliance. The IBSA supports companies and advisors in obtaining information and advice worldwide to create and maintain sustainable business structures compliant with international transparency, corporate governance and social responsibility.
The IBSA realised they needed to improve the way they communicated with members, prospects and other audiences in order to continue to serve them and develop as an organisation. They also had a specific goal of increasing attendance at their conferences.
What we've done
We worked with the IBSA team over a year or so, helping them to communicative more effectively and raise the organisation’s profile amongst financial and commercial professionals. This included the launch of a new website and CRM system, a change to way their conferences are organised and more emphasis on digital communications.
Contact us to find out how we can help your membership organisation in terms of strategy, research and marketing communications.