About the client
SCAE has members in more than 70 countries around the world who are passionate about coffee. The organisation enables networking through events and online, informs members of the latest trends and developments in the speciality coffee world and runs training programmes and competitions to improve standards. SCAE is merging with the Speciality Coffee Association of American to form the Speciality Coffee Association.
The CEO and Membership Manager approached us in late 2012 to assist them in gaining insight from members through a range of market research techniques.
What we've done
We completed an expansive piece of international quantitative marketing research giving the association a foundation for future development.
Contact us to find out how we can help your membership organisation in terms of strategy, research and marketing communications.